§ 01 Overview

The Speed Zone was a public real-time installation at Lumen Field. Fans ran in place while AI-driven webcam gesture recognition propelled a virtual player through a recreated stadium environment, with large-screen feedback and a live leaderboard.

Quantum Fiber Speed Zone — selected live installation footage.

§ 02 Scope & constraints

Scope

  • Real-time interactive stadium installation
  • Gesture-based input through webcam and AI recognition
  • Large-screen visuals and a live game loop
  • CMS and backend integration for leaderboard and sharing

Constraints

  • High-traffic public game-day environment
  • Unpredictable user input and system load
  • Strong Quantum Fiber, Seahawks, and NFL brand requirements
  • Immediate visual readability and low interaction latency

§ 03 Artwork & environments

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§ 04 My role

  • Real-time shader and VFX development
  • Gameplay-data-driven amplification effects
  • Integration of VFX into the real-time gameplay loop
  • Performance-conscious visual design for a public installation
  • Alignment with existing brand and visual guidelines

§ 05 Technical solution

  1. Implemented shaders and real-time VFX in Unreal Engine

  2. Used player velocity to drive and intensify visual effects

  3. Integrated AI-driven gesture input with the real-time experience

  4. Supported live leaderboard updates and content sharing

  5. Kept effects responsive and readable under variable public usage

§ 06 Recognition

[ RECOGNITION // PRODUCTION RECORD ]
Award2024 American Advertising Awards — Silver ADDY, AAF District 2
Out-of-Home — Large Venue — Single
Use & longevity
  • Deployed as a live game-day installation at Lumen Field
  • Five times higher engagement than previous activations
  • Three times more product-related conversations
  • Strong positive client feedback
  • 2024 Silver ADDY — AAF District 2, Out-of-Home — Large Venue — Single
  • The installation proved that responsive gesture input and gameplay-driven VFX could sustain strong engagement in a demanding stadium environment while supporting measurable campaign outcomes.
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