§ 01 Overview

The Virtual Factory was designed as an interactive sales-enablement and experiential-learning platform. It combined physical space, synchronized mobile devices, real-time visuals, and a story-driven representation of IoT concepts. The project evolved through several releases and culminated in Virtual Factory 3.0.

Deloitte Virtual Factory 2.0

§ 02 Scope & constraints

Scope

  • Real-time AR interactive installation
  • Multiplayer experience across synchronized devices
  • Multiple interactive zones in a public exhibition space
  • Long-term iterative development culminating in Virtual Factory 3.0

Constraints

  • Device synchronization and stable public use
  • Strict Deloitte brand and visual-consistency requirements
  • Consistent UI across screen-space and world-space contexts
  • Readable tiled floor markers from multiple viewing angles

§ 03 Artwork & environments

Environments / DF 01
Environments / DF 011 / 7

§ 04 My role

  • Screen-space and world-space UI design
  • Custom UI rendering and water shaders
  • 9-slice UI, sprite sheets, and texture-atlas delivery
  • Motion graphics for UI and narrative elements
  • UI/UX decisions across gameplay and interaction flow
  • Art direction within established brand guidelines
  • Print design for AR safety and navigation floor markers
  • Ownership of the UI delivery pipeline

§ 05 Technical solution

  1. Designed UI systems shared across screen-space and world-space contexts

  2. Developed real-time UI shaders for performance and readability

  3. Built sprite-sheet assets and optimized texture layouts

  4. Used Houdini for procedural content and motion-graphics generation

  5. Used After Effects for prerendered motion graphics and visual prototyping

  6. Created tools for rapid Photoshop export and sprite-sheet generation

§ 06 Recognition

[ RECOGNITION // PRODUCTION RECORD ]
Award2020 American Advertising Awards Baltimore — Best in Show
Deloitte Digital’s Virtual Factory
Use & longevity
  • Deployed successfully as a live exhibition experience
  • Thousands of visitors and more than 500 captured leads
  • Stable real-time performance during public use
  • Strong visitor and client feedback
  • Project success led to a larger expanded version
  • 2020 American Advertising Awards Baltimore — Best in Show
  • Internal tools and Houdini setups reused on later productions
  • The installation made complex digital-twin and IoT concepts approachable through a stable, public-facing AR experience and established reusable UI and procedural workflows for later productions.
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