System
Real-time interactive installation designed for live sports events, combining gesture recognition, game mechanics, and real-time visuals.
The experience allowed fans to participate in a 100-yard digital dash by running in place, propelling a virtual player across a recreated Lumen Field environment with live leaderboard feedback.
Scope
Real-time interactive installation
Public, high-traffic stadium environment (Lumen Field)
Game-day activation scenario
Gesture-based input using webcam and AI-driven recognition
Real-time visuals displayed on large screens
Integration with CMS and backend systems for leaderboard and sharing
Strong branding and IP constraints (Quantum Fiber, Seahawks, NFL)
My Role
Technical Artist / VFX Artist
Real-time shader and VFX development
Visual effects driven by gameplay data (velocity-based amplification effects)
Integration of VFX into interactive real-time gameplay loop
Performance-conscious visual design for public installations
Alignment with existing brand and visual guidelines
Technical Solution
Implemented real-time VFX and shaders in Unreal Engine
Used player movement velocity data to dynamically drive and intensify visual effects
Integrated gesture recognition input (AI-driven) into the real-time experience
Supported CMS and backend systems for live leaderboard updates and content sharing
Designed effects to remain readable and performant in a high-traffic public environment
A key challenge was ensuring responsive and engaging real-time visuals while operating in a public setting with unpredictable user input and system load.
Tools
Unreal Engine
Custom shaders and real-time VFX
AI-driven gesture recognition systems
CMS / backend systems
Result
Deployed as a live game-day installation at Lumen Field
5× higher engagement compared to previous activations
3× increase in product-related conversations
Strong positive client feedback
Awarded 2024 ADDY Gold and Silver Awards
Proven success as a branded interactive sports installation